inside is the premier B2B professional magazine for Australian interior architects and designers. Since its inception in 1993, inside has presented the latest in local and international design projects to a talented, sophisticated and innovative audience. The magazine profiles the best new residential, retail, workplace, hospitality and product design, with thoughtful and considered discussion of contemporary design issues and themes. Since 2003 inside has played an important role in supporting the Australian design industry through the Interior Design Excellence Awards (IDEA), regarded as the most prestigious interior design awards program in the country. inside is published as a bi-annual shortlist and winners edition in support of IDEA.