Content Marketing

Niche’s decades of experience in publishing the sources that Australian professionals turn to has equipped its team with the skill and experience to attract, engage and retain an audience in subject areas important to your business. We’ve honed our skills to produce market-leading publications in the print and digital spaces on subjects from architecture and interior design, through finance and marketing to lifestyle and technology – and we’ll apply the same level of care and commitment to your projects.

Niche can conduct a content audit of your business, plan a content strategy and execute it across the right channels to reach your audience with the right content at the right time.

• Content strategy & production

  Niche will assess your needs, creating structure and purpose by analysing your goals and target audience, then produce top-quality content through our gun team of writers, videographers, photographers and designers.

• Custom publishing

  Niche has been publishing in print for over 27 years. We know that Custom print publications remain one of the most effective ways to communicate with an audience and we can tailor a publication to perfectly suit your needs and market.

• Online content optimisation

  Great content is nothing if it isn’t reaching the right people or can’t be found. Through testing and analysis our team will make sure you’re getting the best results.

• Community management

  The connected community has never been bigger or more confusing. Niche can bring order to your communities and make sure your message is reaching the right people in the right way.

• Content distribution

  Gone are the days when content was published once and disappeared. The Niche team can repurpose and retarget your content across multiple channels.