Niche Media


27 years of creating content that connects

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  • ANZ Private and ANZ Trustees

    Description of service: Custom publishing and online content provider

    “ANZ Private and ANZ Trustees have worked with The Niche Group for the past 12 months on a number of content projects. The Niche Group took part in a competitive tender process that involved a written document followed by a presentation involving creative concepts. The Niche Group was ultimately successful as the team displayed an understanding of our brief, which they then translated into a communication strategy that addressed our objectives. Their passion, enthusiasm and creativity shone through the presentation and the work submitted.

    Over the past 12 months The Niche Group have proved to be a valuable partner to our business. The Niche Group have delivered on all aspects within their tender document on time and on budget. They have dealt with change and adapted accordingly, managed a complex group of stakeholders and delivered on our creative brief. Finally, the attention to detail from The Niche Group has been excellent. As a consequence of the work to date, The Niche Group have added new projects from other areas of ANZ.”

    Brooke Donato
    Brand Manager, ANZ Private & ANZ Trustees

    Teber Group and First10

    Description of service: Custom publishing and online content provider

    “I have been working with Niche for the last 3 years. Our contract with Niche is to design and publish our UK, Australian and Asian publications. Niche exceeds our expectations in regards to quality and service. What is difficult to present in words is the additional efforts Niche make to ensure my company’s objectives for quality are met.

    If my decision to use Niche was based on service and quality alone I am delighted to continue my contract with Niche. However what stands them apart from other providers is the genuine enthusiasm they have for our products and the service they deliver our clients. When I receive compliments from my clients regarding the service that we provide, I know that they are, to a great degree referring to the team at Niche.

    If you are considering Niche as your provider, be confident that they will not only meet your requirements but will make those all important extra efforts.”

    They certainly have with me.

    Cliff Stoneman
    CEO, Teber Group


    Betfair engaged the services of NCM in 2010 to be the inaugural publishers of Betfair Black, a premium end, key account customer magazine. The revenue contribution of the recipients to this publication is in excess of 80 percent of yearly profit, yet they represent less than 0.02 percent of our entire customer base. The magazine is designed to be a pivotal tool to encourage regular two-way dialogue and act as a relationship building initiative. The Betfair Black also provides data collection and re-qualification via the enclosed customer survey which can be completed in hard copy format or online, where response rates are well above 30 percent for each edition. The magazine, now heading into its third edition (being a bi-annual publication) has effectively delivered a positive brand experience and achieved increased levels of engagement and ultimately share of wallet.

    I have found the team at NCM to be extremely professional, diligent about meeting deadlines and always willing to go the extra mile to deliver a quality industry leading publication, in a cost efficient manner. The team are very easy to get along with, changes are completed in an efficient manner and we consider the team to be an extension to our retention/marketing department. I have no hesitation in recommending Niche to any companies looking to engage in custom publishing.

    Tim Burton
    Head of Retention and Activation


    The team at Niche launched our magazine project with great intelligence, enthusiasm and passion. Their publishing experience, professionalism and commitment to helping us achieve our objectives have made the process an enjoyable and enlightening one.

    Our goals of member engagement, cross selling and stakeholder buy-in were achieved within two issues of launch, which exceeded our expectations.

    I would highly recommend the team at Niche for your publishing needs.

    Daniel Punch
    Marketing Manager –
    VIP International
    Crown Melbourne Limited

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    Niche Media Pty Ltd
    Level 2, 3 Bowen Cres, Melbourne,
    Victoria 3004, Australia
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