About Us

We are a privately owned Australian business based in Melbourne. Our two owners, Nick Dower and Paul Lidgerwood, have worked in media for over 20 years working on and in some of Australia’s most successful brands – Crown, CUB, Coles, Mitre 10, ANZ, Fairfax and Pacific Publications. The Niche business consists of two symbiotic halves. Our owned media and our agency business. Both are driven by passionate, enthusiastic and experienced storytellers, commercial specialists, designers and project managers.

• Lead Nurturing

  The ideal lead nurture program is focused on the customer, promotes learning and thinking, and provides help, not hype.Talk to us about the options for planning, developing and delivering a strategic lead nurturing plan that’s right for your customer.

• Content Marketing

  Niche’s decades of experience in publishing the sources that Australian professionals turn to has equipped its team with the skill and experience to attract, engage and retain an audience in subject areas important to your business.

• Digital Solutions

  From conception to completion, our team of professionals will tailor content to your brief – text, video, infographics, etc – determine which digital channels best suit your needs, design, illustrate and code the products to suit the medium of delivery, publish them and market them.

• Custom Publishing

  Niche has been publishing in print for over 27 years. We know that Custom print publications remain one of the most effective ways to communicate with an audience and we can tailor a publication to perfectly suit your needs and market.